In addition to creating a station video channel based on your live playlist, Quu Interactive evolves your revenue opportunities by allowing you to make your over-the-air ads interactive on mobile and Internet platforms, and as a Quu Network member station, you receive new Internet-based revenue from advertisers cultivated by Quu. Your station retains all over-the-air inventory. Your station retains all streaming inventory, unless you accept a Quu campaign and the revenue that comes with it. Quu only retains some graphic inventory in the browser and that revenue is split with your station. Your station retains exclusive graphic inventory as well.