Quu 360 Experience
Quu (pronounced Q) enables radio broadcasters to offer advertisers multi-sensory marketing solutions on the radio by combining sound (jingle, voice, sonic logo) with sight (design, packaging, style, color), resulting in the commercial encoding of a more complex, deeper, and longer-lasting messaging.
Research has shown that engaging consumers by stimulating multiple senses simultaneously make advertised products more memorable.
The Ad Sync patented technology is visible on HD Radio receivers enabled with the Artist Experience® feature.
This allows local stations to enhance their over-the-air advertisements with client logos and text. In addition, Quu enables broadcasters to generate immediate additional revenue.
Listener faculties are engaged:
auditory cortex (sound)
frontal lobe (text)
visual cortex (images)
RDS and HD Radio Display Editor
Synchronized Ad Display Messages
Radio Display Sponsorship
Syndicated Programs Music Data
Mobile and Web Playlists
THE EVOLUTION OF MEDIA
With Quu, advertisers have now the ability to synchronize call-to-action messages, and to feature a 200x200 logo when radio commercials air.
The combination of advertisement audio in sync with with a visually displayed logo and tagline is a powerful marketing combination.
Sight, sound and synchronized text with radio commercials lead to greater commercial engagement and message retention, enhancing radio’s impact, and leading to more advertiser renewals.
"Anytime you can go back to a client and say, here’s the reach and frequency of your on-air campaign and now we’re going to add to that this many messages being rotated across the dash of somebody’s car, that’s pretty powerful. It’s about layering all the different messages and all the different connection points into campaigns."
Tim Hall, senior director of Digital sales and operations, Radio One/Interactive One Local
Click here to read the Inside Radio article about Quu
7683 S@ 27th St. #432
Mercer Island WA 98040
Tel: 425.440 0635